The Movie and Your Ministry
As a leader, you know that media and culture can be powerful tools when used to drive home a point. The Moment After 2: The Awakening should be one of those tools that you employ.

Going to a movie is a universally common experience. The Moment After 2: The Awakening is a movie that will make people think, and create in them a willingness to talk about important issues. The movie doesn't aim to provide a prescribed solution. Rather, it aims to provide a jumping off point for a dialogue. Movies can teach. They can motivate. They can bring issues to the fore that otherwise might not be dealt with. We hope that you will be able to make the most of The Moment After 2: The Awakening in your ministry.

Before the Movie Shows
Here is a timeline for making the most of this ministry opportunity.

Today....

* Register to show The Moment After 2 at your church.
* Determine what date or dates work best for your church to show The Moment After 2 at your church, preferable in the month of October, 2006 since that is the window where the movie is exclusively available in Churches. You may select an date covered in the 1 year license for both films (Oct. 1st, 2006 - Sept. 30, 2007)

Five Weeks Ahead

* Put up the movie poster without any fanfare. Just place the poster in a conspicuous place in your church.

Four Weeks Ahead

* Put a "COMING SOON" sign on the movie poster, and fill in the time/date/cost information.
* Show the trailer to your group, and announce the date that the film will be showing at your church or venue..
* Start a sign-up list.
* Connect with your local Christian radio station to see if they will help sponsor the event or at least mention the event on air. An MP3 will be available here for download that you might want to have them use.
* Connect with your local newspaper to talk about running an ad to promote your event. This will be an exclusive premiere at your church. Play that up.

Three Weeks Ahead

* Confirm that you are on the momentafter.com website as an official screening site for The Moment After 2.
* Encourage small groups to arrange for a place to meet after seeing the movie.
* Show the behind the scenes video.
* Continue the sign-up list.

Two Weeks Ahead

* Official Church Theatrical Screening DVD of The Moment After 2 is shipped to your church.
* Show the trailer to the entire group, and encourage everyone to bring friends to see the film too.
* Continue the sign-up list.

One Week Ahead (Movie Week)

* Give one last push to get your group signed-up.
* Do a test to make sure the DVD works with your sound and DVD player system. Questions you may want to ask: " Is the screen large enough? Is the sound volume ok for everyone in the venue to hear without straining?"

After Seeing The Movie
Carefully plan for the hour after the movie; the time just after seeing the movie is when people will be most willing to talk about it.

* Go Someplace. Where you go after the movie depends on the size of group you have to deal with. Either stay right there at the church or it might be best to find someplace neutral where you could talk without being interrupted: a restaurant near the venue with a back room would be ideal.
* Generate Discussion. Once the food has arrived and things seem to be settling down to a dull roar, start getting some feedback about the movie by asking questions like:
* If you were to boil the message of this movie down to one sentence, what would it be?
* Which of the main characters surprised you the most?
* How is the title of the movie, The Moment After: The Awakening, significant?
* Promote your Sunday Morning Session. The Bible study/discussion guide is designed to be used in your Sunday School on the Sunday morning following seeing the film or during small group time the following week.